"Fanjoo" revovles around the idea of giving everyone the chance to make money from what they learn, instantly.

For this matter to happen, we started developing a so-called web-based platform in which you could share your skills, your experience in a field, or even your mom's delicious cookies recipies in the form of short videos and-or series of them in a row.

What differed from what other platforms like YouTube or KhanAcademy was the foundamental openness to every single person contributing in the teaching process while also beeing obligated by Fanjoo to teach something in return as well.

The business plan was simply based on these: 

First, a place for people to upload their knowledge - Not neccessarily academical, but strictly observed by the admins for no spam or wrong info policy.

Second, gamifying the platform by taking and recieving scores, which turn into actual money after some specific conditions, from us.

So these will ultimitly result in encouraging people to engage - It's a trade-off: whether you would like to learn something new and you want it for free or not. If yes, then give the whole Fanjoo community, the oppurtunity to learn something from you, whatever it is that may be useful.

However, after having deep investigations around the whole need for learning or choosing career paths, finding out about each and every major and job, while helping individuals to know them selves better, all in one place, became the first priority.